Japanese Keyword Hack: What It Is & How to Protect Your Website

 


If your brand name suddenly appears in Google with strange Japanese text, pharma terms, or fake store pages, you’ve likely been hit by the Japanese Keyword Hack (also called Japanese SEO spam). It’s a common attack—especially on CMS sites like WordPress—that quietly injects thousands of spam pages, damages rankings, and erodes user trust.

This guide breaks down what’s happening, how to find and fix it, and the steps to harden your site so it doesn’t happen again.

TL;DR (Quick Summary)

  • What it is: Malware creates cloaked, auto-generated Japanese pages on your site to rank for spam keywords.
  • What you’ll notice: Odd Japanese results for site:yourdomain.com, a spike in index count, unfamiliar sitemaps/users, and weird redirects that only Googlebot sees.
  • How to fix: Clean files & database, remove hacked pages (return 404/410; do not block with robots.txt), revoke unauthorized users (incl. Google Search Console), then request re-crawls.
  • How to prevent: Patch everything, enforce 2FA, least-privilege access, WAF, secure backups, and continuous monitoring.

What Is the Japanese Keyword Hack?

The attacker injects code that auto-generates Japanese-language pages on your domain (often under random folders) and links them to spammy affiliate stores or phishing destinations. In many cases, the malware cloaks content so regular visitors don’t see it—but search engines do. The result: your brand starts ranking for unrelated Japanese queries and your legitimate content loses visibility.

How This Hack Works

1. Initial entry: Vulnerable plugins/themes, weak passwords, outdated CMS, or leaked credentials.

2. Payload & persistence: Malicious PHP/JS gets dropped into uploads/themes and scheduled via cron or autoloaded options; attackers may tweak .htaccess to treat Googlebot differently (classic cloaking).

3. Mass page generation: Thousands of Japanese pages and even fake sitemaps get created and submitted to search engines.

4. Search Console abuse: Some attackers add themselves as owners/users to Google Search Console to push or monitor spam indexing.

Read More: Japanese Keyword Hack: What It Is & How to Protect Your Website

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