Blow Horn Media

  Social media thrives on trends. From the whimsical Ghibli trend to the quirky Nano Banana challenge, Instagram has been the birthplace of some of the most creative viral formats. And now, there’s a new wave taking over feeds worldwide: Instagram’s Thinnest Video Trend (5120×1080) – better known as Ultra Wide Reels. If you’ve come across unusually thin, cinematic-style videos in your Instagram explore feed, you’re already seeing the Thinnest Video Trend on Instagram in action. But what exactly is it, why is it going viral, and how can creators and brands use it? Let’s break it down. What is the Thinnest Video Trend on Instagram? The Thinnest Video Trend is a creative video format where users post ultra-wide videos in the aspect ratio of 5120×1080 pixels. Unlike regular Instagram Reels (which usually follow a vertical 9:16 ratio), these videos appear long and razor-thin across the screen, giving them a unique, cinematic feel. This unconventional format makes the content stand out i...

In India, festivals, trade expos, cultural shows and corporate conferences are more than just gatherings – they’re powerful opportunities for businesses to connect with people, build trust and strengthen their brand identity. This is where event marketing comes in. But what exactly is event marketing, why does it matter, and how can you create strategies that actually drive attendance? Let’s explore step by step. What Is Event Marketing? Event marketing is the process of promoting, hosting, or participating in events to engage audiences, showcase your brand, and create memorable experiences. It can include both physical events (like exhibitions, concerts, trade fairs, and conferences) and virtual events (like webinars, online product launches, or hybrid expos). When done right, event marketing doesn’t just bring people together—it builds emotional connections, drives awareness, and creates long-term brand loyalty. The Role of Event Marketing in Building a Strong Brand Identity In a com...

  In today’s digital-first world, your reputation goes far beyond a handshake or business card. Whether you’re an entrepreneur, a student, or a corporate leader, how people see you online defines your influence, credibility, and opportunities. This is where personal branding comes into play. But what is personal branding, why does it matter, and how can you create one that stands out? Let’s explore. What is Personal Branding? Personal branding is the practice of defining and promoting what makes you unique. It’s about showcasing your skills, values, personality, and expertise in a way that positions you as credible and trustworthy in your industry. Think of it as your professional story: What you stand for. How people perceive you. The value you bring to others. Unlike corporate branding, which promotes a company, personal branding focuses on you as an individual—your knowledge, your values, and your impact. Why Personal Branding Matters Builds trust : People buy from people they t...

If you have built a great mobile app, the next challenge is getting people to download it—and even more importantly, to keep using it. Mobile app marketing is about more than installs; it’s about driving active engagement and sustainable growth. As an app marketing agency, understanding these dynamics is key to helping your app succeed in a crowded market like India. Let’s explore what app marketing is, why it matters, proven strategies to boost installs, how to convert users into active users, and some agency-level tactics that make a difference. What Is App Marketing? App marketing refers to the set of strategies and activities used to promote a mobile application so that it is discovered, downloaded, and actively used by the target audience. It includes everything from user acquisition (getting installs) to user engagement, retention, and monetization. Key components are : App Store Optimization (ASO) Paid advertising (social, search, video) Organic discovery (content marketing, re...

  India’s ecommerce market is booming, with millions of people shopping online for everything from groceries to gadgets. But with growth comes competition. Simply setting up an ecommerce store isn’t enough—you need a strong ecommerce digital marketing strategy to attract customers, drive traffic, and convert visits into sales. So, what exactly is ecommerce digital marketing, why is it important, and which tactics actually work in today’s competitive landscape? Let’s dive in. What is Ecommerce Digital Marketing? Ecommerce digital marketing is the process of promoting an online store using digital channels like search engine optimization , social media, email, content, and paid advertising. Its primary goal is to: Increase traffic to your website or app. Engage potential buyers with relevant content and offers. Convert visitors into customers through optimized experiences. Build loyalty that encourages repeat purchases. In short, ecommerce digital marketing combines creativity, data,...