Blow Horn Media

  Search is no longer just about keywords and rankings – it’s about answers. With the rollout of Google’s AI Overviews (formerly SGE – Search Generative Experience), the way users interact with search results is undergoing a dramatic transformation. Instead of sifting through a list of blue links, users now receive a smart, summarized response powered by generative AI — directly at the top of the search page. At Blow Horn Media, a trusted digital marketing agency in Ahmedabad , we help Indian businesses adapt to the changing digital ecosystem. Let’s break down everything you need to know about AI Overviews, why they matter, and how to get your website ready for the AI-powered future of search. What Are AI Overviews? AI Overviews are Google’s way of giving users quick, conversational responses to complex queries. Using generative AI, Google now summarizes key information from trusted web sources and presents it at the top of the search results — often before any traditional links ar...

  The digital search landscape is evolving and changing fast. As AI becomes a central part of how users discover content online, the way we optimize for search must also change. Traditional SEO (Search Engine Optimization) has long been the gold standard. But now, GEO (Generative Engine Optimization) is emerging as the next big thing, especially in response to AI-powered search and answer engines like Google SGE, Bing Copilot, ChatGPT, and Perplexity. At Blow Horn Media, a results-driven digital marketing agency in Ahmedabad, we’re here to help you understand exactly what GEO is, how it compares to SEO, and why your business needs to take it seriously — especially in a market as dynamic as India. What Is Generative Engine Optimization (GEO)? GEO stands for Generative Engine Optimization. It’s a new approach to content creation and visibility designed to ensure your brand appears in AI-generated answers provided by tools like ChatGPT, Google’s Search Generative Experience (SGE), and...

Google is changing the way India searches. In a major leap toward AI-powered search experiences, Google has officially launched “AI Mode” in Search for all users in India as of July 2025. Unlike the previous beta version in the U.S., Indian users can now use this feature without signing in or joining a waitlist, making it more accessible than ever. As a leading Digital Marketing Agency in Ahmedabad , Blow Horn Media is here to break down exactly what this means for Indian users, businesses, and digital marketers. What Is Google AI Mode? Google’s AI Mode is powered by Search Generative Experience (SGE) – an advanced system that uses generative AI to deliver summarized, conversational answers directly in the search results. Instead of showing a list of website links, Google now delivers an AI-generated overview right at the top, especially for complex or open-ended queries. Example: Traditional Search: You Google “Best hill stations near Delhi” and get 10 blog links. AI Mode: You get a...

In today’s AI-driven digital landscape, showing up on Google isn’t just about keywords anymore. With the rise of smarter search experiences, traditional SEO is being redefined by new-age strategies like AIO (AI Optimization), GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). Whether you’re a brand, creator, or business owner, understanding how these modern strategies work is crucial to staying visible—and ahead—in the world of intelligent search. What Is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is the traditional method of optimizing websites to ensure they appear in search engine results, primarily Google. Key SEO Techniques: Using relevant keywords in your content Creating high-quality, useful content Building backlinks (other websites linking to yours) Optimizing your website’s speed and mobile performance Writing meta titles and descriptions Example: Let’s say you run a bakery in Ahmedabad.  If someone searches “best cake shop...